Maison Hennessy, the world’s leading producer of cognac, has launched its latest initiative in the Web3 space. H3NSY, which features a new brand mark, website, and Twitter handle, reinforces the brand’s commitment to Web3 projects, collaborations, and innovations.
Over the past year, Hennessy has introduced several exciting Web3 projects, including the launch of its first NFT-connected bottle, H8, and the introduction of a cultural NFT social club, Cafe 11, in collaboration with DAO Friends with Benefits (FWB). With the launch of H3NSY, the 250-year-old cognac brand is taking its entrance into the blockchain universe one step further, allowing dedicated focus and communication around its endeavors and providing a hub for its community to learn about and engage with these initatives.
The goal of H3NSY is to serve as a membership platform and hub for creators, cultures and communities, along with future NFT partnerships and Cafe 11 program annnouncements, Web3 bottle drops, and other blockchain innovations that the brand is currently investing in. Hennessy CEO Laurent Boillot notes that Web3 extends past NFTs into traceability and other practices that will improve the future of the business.
Hennessy has been a leader in the cognac industry for more than 250 years, and is a major contributor to French international trade. The brand is committed to innovation and protecting the exceptional area in which it is based, and is a steadfast pillar of the regional economy. Through initiatives such as H3NSY, Hennessy is continuing to be an ambassador for the French art de vivre and a driving force for innovation in the industry.