On January 30, Sorare, a Paris-based startup specializing in blockchain-based fantasy football games, announced its partnership with the Premier League, the top tier of English football leagues. The collaboration will launch digital cards featuring Premier League players for the Sorare game. The terms of the multi-year agreement have not been disclosed, but it is estimated to be worth more than the initial £30 million deal that was announced in October 2022.
Sorare offers NFT trading cards for basketball and baseball fans thanks to its partnerships with the NBA and the MLB, respectively. Football fans have more options to choose from, considering that Sorare offers over 300 officially licensed football clubs, including major European leagues. This allows users to compete with global football legends such as Lionel Messi, Cristiano Ronaldo, or Gerard Piqué.
Thanks to the new partnership, Sorare users will be able to choose some of the biggest stars of English football, such as Tottenham Hotspur’s Harry Kane or Manchester City’s Erling Haaland, as their licensed players to collect and trade. The platform will also launch new gaming features, including specific Premier League competitions and draft-based gameplay, and capped-mode competitions.
Richard Masters, CEO of the Premier League, stated that the English football league “is always looking for ways to engage with fans”. The partnership with Sorare will allow the Premier League to continue to evolve in an industry that is growing rapidly and already has millions of players worldwide. Masters added that they hope to continue collaborating with Sorare to bring the Premier League closer to its fans, even if they are not physically present at the football field.
Sorare’s fantasy football game is currently valued at $4.3 billion, and the new partnership is expected to further increase its value. The platform provides football fans with a unique opportunity to collect and trade officially licensed digital cards featuring some of the biggest stars of English football. It also allows them to compete with managers from different countries for rewards based on the real-life performance of their players. The Premier League is looking to continue evolving football and engage with its fans, and the collaboration with Sorare is a great step in that direction.