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NEW YORK – May 20, 2021 – BELLATOR MMA, a leader in combat sports featuring world-class mixed martial arts fighters and events, has tapped Epik Prime to assist with its entrance into the world of NFT collectibles and the broader sphere of blockchain and cryptoassets.
BELLATOR MMA currently hosts some of the most prominent fighters in combat sports including world champions Patricio “Pitbull,” Cris “Cyborg,” Ryan Bader, Vadim Nemkov, Gegard Mousasi, Douglas Lima and Sergio Pettis along with top-rated challengers AJ McKee, Michael “Venom” Page, Valerie Loureda and more. With this new endeavor, BELLATOR will offer exciting ways to engage its dedicated and growing fanbase through the creation of unique experiences, digital collectibles, and rare NFT drops through crossovers and collaborations produced by Epik Prime.
“Epik Prime has tremendous expertise in the NFT space and helps many of the best brands in the world execute strategies into the world of digital merchandise and experiences,” said Scott Coker, President of BELLATOR. “We are very excited to be entering blockchain with Epik Prime and look forward to giving our fans something they’ve never had before.”
For Epik Prime, this marks an incredible milestone by bridging out of traditional areas of expertise in gaming, entertainment and music and into the world of high performing sports in the form of mixed martial arts. Epik Prime has previously created successful crossovers with hugely popular videogames such as “Arena of Valor” and “Avakin Life”, and globally renown brands like the world’s leading dance label Spinnin’ Records, NBC’s hit television show “World of Dance,” and media conglomerates such as Universal and Warner Music Group.
According to Victor David, CEO of Epik Prime, “BELLATOR is a mammoth in the sports world and we’re thrilled to be joining them to combine their talented roster of fighters with emerging ways to engage with fans through the form of NFTs.”
Epik Prime prides itself as the de facto industry leader for B2B services, as opposed to traditional NFT models where content gets minted directly to the public. At Epik Prime, the focus is on creating new and unique pieces of content through the crossover and collaboration of established brands, rather than just digitizing a piece of existing content. With this in mind, Epik Prime aims to continue building new partnerships across a variety of industries including professional sports.
About BELLATOR:
BELLATOR is a leading global mixed martial arts organization featuring many of the best fighters in the world. Under the direction of veteran fight promoter Scott Coker, BELLATOR events take place in major cities worldwide and can be seen on television in over 160 countries to an available audience of over one billion people. In the United States, BELLATOR can be seen on SHOWTIME. BELLATOR is comprised of an executive team that includes top industry professionals in television production, live event orchestration, fighter development/relations, venue procurement, sponsorship creation/development, international licensing, marketing, advertising, publicity and commission relations. BELLATOR is based in Hollywood, Calif., and owned by entertainment giant ViacomCBS, home to the world’s premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms.
About EPIK Prime
EPIK Prime is an NFT platform working with AAA gaming platforms and giant entertainment IP brands to create in-game NFT goods and marketplaces. It is widely considered to be the blockchain industry’s leading B2B NFT platform with years of experience as the world’s leading digital agency putting brands into games. Their current client roster includes some of the biggest names in the entertainment industry such as Tencent, Garena, Universal, and more. With a collaborative and macro view of growing the industry as a whole, EPIK Prime works with hundreds of crypto and non-crypto companies and is well positioned to be one of the most influential and important players in the space. For more information about Epik Prime and to access the latest drops visit www.epik.gg.
FOR MORE INFORMATION CONTACT:
BELLATOR MMA
Danny Brener – DannyB@bzapr.com
C.J. Tuttle – Christopher.Tuttle@bellator.com
Dan Kitchen – Dank@bzapr.com
EPIK Prime
Gary Ma – gary.ma@epik.gg
Website – www.epik.gg
